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“Health Food” vs. Healthy Food — How to read labels

Posted by admin on Dec 21, 2009

Do you know how to read food labels? Maybe you THOUGHT you did. Truth is, you probably don’t.

But Jeff Novick, MS, RD — of the McDougall program — does. And in his full talk he shows the 3 easy steps you MUST know if you ever buy foods at any supermarket or “health” food store.

In this online excerpt, Novick — who used to be a food service manager at Kraft Foods — exposes one of the dirty secrets major food corporations use to deceive consumers. It’s no accident labels are so confusing!

High-protein/low-carb diet proponents claim that the US started eating “low-fat” foods 20 years ago and yet still gained weight, “proving” that the low-fat diet wasn’t effective.

But that’s nonsense, as Novick demonstrates in his talk.

The foods weren’t/aren’t low-fat at all. Food companies use sleight of hand to make them appear that way.

Novick shows how to cut through the nonsense of food labeling to see what you need to see, and understand what you’re really getting.

This is an excerpt from Novick’s 80-minute talk at the VegSource 2007 Healthy Lifestyle Expo, and part of a 12-part series of top health expert presentations.

In his full fascinating and entertaining presentation, Novick teachers the “three easy rules” for cutting through the b.s. and quickly understanding food labels, to know exactly what you’re getting. After watching his talk, you’ll never look at packaged food the same!

You can get a DVD set featuring all 12 amazing talks from the Expo 2007. CLICK HERE for more info: https://secure2.vegsource.com/catalog/

or go to VEGSOURCE.COM and click on STORE

Duration : 0:9:24


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25 Comments »

zahmac01:

dinkolino2 is right …
dinkolino2 is right on this. people are taking this too far. Not to mention, all of this is driven by the market not the health professionals. Wake up! go see a real health expert and stop buying into such radical ideas

December 21st, 2009 | 7:55 am
zahmac01:

Since when does the …
Since when does the healthiness of a food depend on where the calories come from. I thought it was more complex than this. Like the reactions between the molecules and stuff. Stuff you would do in Biochemistry, not Algebra.

December 21st, 2009 | 7:55 am
JamesWoods234:

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December 21st, 2009 | 7:55 am
dinkolino2:

to it has at least …
to it has at least 40% calories coming from fat. this would be considered unhealthy by these standards ofcourse. I am sure that this particular product is junk, but its not because of the evil fat.

December 21st, 2009 | 7:55 am
dinkolino2:

I would assume that …
I would assume that health conscious people also eat pasta, vegetables and fruit, drink milk and so on. this calorie hunt is just a food related induced schizophrenia. these particular statements are misleading at best. You could have a product easily match 70% carbohydrates by adding sugar to it. it doesnt mean its healthy. Ofcourse, you dont want to eat too much fat, but this is a quite flexible and individual requirement. This guy is playing on peoples ignorance. Any soup with any taste

December 21st, 2009 | 7:55 am
dinkolino2:

the info IS …
the info IS accurate. if u see, which is stated on the label, that there is not a whole lot of carbohydrates and proteins in a product (which is the case in this particular calorie distribution), it is easy to put that into perspective with the amount of fat in it (it is both measured in mass) and get all the info you need. and there is nothing wrong with a lot of your calories coming from fat, especially not if it is one product.

December 21st, 2009 | 7:55 am
Mentat1231:

“the rest of the …
“the rest of the product doesn’t contain much calories”…

Thats the point. We eat to get calories (and micronutrients, etc). If we need a certain number of calories to live, and we dont want a high percentage of those to come from fat, then we need accurate information on our labels.

December 21st, 2009 | 7:55 am
Mentat1231:

Settle down, …
Settle down, dinkolino2, I’m pretty sure he’s making the point that every health recommendation (from every health authority in the world) refers to fat as a percentage of total calories. So, for a company to call something 99% fat free, when in fact most of its calories are from fat is misleading to those who are trying to be health conscious.

Again, the health conscious person, trying to reduce the number of calories from fat, would be misled by this label. I’m sure that’s all he’s saying.

December 21st, 2009 | 7:55 am
dinkolino2:

if this lecture …
if this lecture shows anything it is not that there is to much fat in a product, rather that the rest of the product doesnt contain much calories. He is right about that, but then twists it to make a nonpoint.. if they put 50% sugar in it then percentage calories from fat would go down rapidly.. would that be better?

December 21st, 2009 | 7:55 am
dinkolino2:

he is outright …
he is outright lying. if you have 1% fat it naturaly and logicaly means that it applies to mass. Since fat is very caloric ofcourse more than 1% of total calories come from fat. 67% calories from fat just means that the rest of ingredients have almost no nutritional value. if u had a bucket of water and a spoon of sugar in it, 100% calories would come from sugar. This ofcourse doesnt mean that the bucket of water is 100% sugar. The public listening to this fraud are morons

December 21st, 2009 | 7:55 am
dinkolino2:

fat is not bad for …
fat is not bad for you. there are many different fats anyway, its like saying carbohydrates are bad for you. or proteins.. some poisons are proteins..

December 21st, 2009 | 7:55 am
Mentat1231:

I know this seems …
I know this seems like a joke, but I was really asking: What about organic poison berries?

If we concede that nature is capable of producing food that is unequivocally BAD for us, then that admission must apply across the board. Meat may be simply BAD for us; it has little to do with how it is processed.

December 21st, 2009 | 7:55 am
Mentat1231:

I’m sorry, but I …
I’m sorry, but I seem to have missed this thread. Why do we want “colloidal silver”?

December 21st, 2009 | 7:55 am
Mentat1231:

How about organic …
How about organic poison berries?

December 21st, 2009 | 7:55 am
zoeyrawkz:

I don’t believe in …
I don’t believe in meat eating or vegetarianism completely. What matters is to stay away from any man-made food and only eat natural food. You can never go wrong with that. Try to choose natural organic food if you can. Organic grass-fed beef is one of the best meat you can get.

December 21st, 2009 | 7:55 am
ballpark4:

its much better for …
its much better for you then flouride,mercury,barium thats in tap water :O))

December 21st, 2009 | 7:55 am
safenders:

Yeah that is …
Yeah that is absolutely true.

December 21st, 2009 | 7:55 am
gamertillman:

just letting you …
just letting you guys know that are ingesting colloidal silver it can cause permanent discoloration of the skin blue or grey. Its called Argyria. There is no cure for it and it can lead to other serious ailments. Your basically just exposing your innards to a harmful chemical that is all. So be careful and stay healthy.

December 21st, 2009 | 7:55 am
AnimalTortureMustEnd:

“The beef industry …
“The beef industry has contributed to more American deaths than all the wars of this century, all natural disasters, and all automobile accidents combined. If beef is your idea of “real food for real people” you’d better live real close to a real good hospital.” ~Neal Barnard

Please watch EARTHLINGS – i have a playlist on my page”

December 21st, 2009 | 7:55 am
nameofthepen:

I went to your …
I went to your website for colloidal silver. It is selling CS at 10 ppm (parts per million). Higher counts cost more.

The CS I buy from “Innovative Natural Products” is 1100 ppm. Quite a difference! Mine takes very little (1/4 eyedropperful) to be kick-@ss effective.

December 21st, 2009 | 7:55 am
GodmadeSilver:

There is a good …
There is a good place to get Colloidal Silver Wholesale at SacredColloidalSilver(.)com They have 1 Gallon for only $99.99. The product is awesome and is getting great reviews. They don’t use any salts or proteins just pure silver and pure water.

December 21st, 2009 | 7:55 am
UltraDOG17:

marvelous …
marvelous description

December 21st, 2009 | 7:55 am
Mashypotato:

THANKYOU. I was …
THANKYOU. I was wondering where the rational people were. I think the thumbs-downers bolted once they saw numbers involved.

December 21st, 2009 | 7:55 am
wanderingivie:

Did anyone who …
Did anyone who voted down this comment actually CHECK THE MATH before doing so?!

Anywho, you’re right. Maybe it’s just an accident, but that part of the video is wrong.

December 21st, 2009 | 7:55 am
tanL22:

Not only a second, …
Not only a second, but a third and fourth; I’m not stupid nor was I speaking to you.

December 21st, 2009 | 7:55 am
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